Getting Found- Search Engine Optimization
Posted by Tom Allinder on Tue, Feb 23, 2010
When it comes to Search Engine Optimization (SEO), your local SEO expert is likely still using meta-tags for your SEO. This is a very antiquated method of doing SEO because most search engines ignore them. You should still put your keywords into the code of your site but they are far from the most important aspects of Search Marketing.
Here is a good way for you to find out how good your SEO is: Go to HubSpot’s Website Grader and put the url in of your site. It only takes a couple of minutes. You will instantly see where your site is deficient.
If you are not an expert in websites or do not know what many of the items on the report mean, there is an explanation that can be looked up right from the report. The last thing you might want to do is take this to your old SEO/web expert. They are likely to steer you down the old road to nowhere; a place you have already been if you are reading this.
If you spend enough time on this site and my other websites, you will see that I am a shameless promoter of HubSpot and their resources. Awareness of modern marketing methods is severely lacking at the small company level in this country and around the world. All the tools you need to greatly increase your company’s visibility on the web are readily available.
As time goes on, I will be publishing my own resources on this site. So, check back soon; some new tidbit of useful information will have shown up!
