A call to action is an advertising and marketing concept, a request/direction to ‘do something’—often the next step that a consumer could take toward the purchase of a product or service.
What this does is engage the visitor and effectively turn them into a possible lead as a client for services or a customer for products.
Calls to action can include things like:
- Downloading a catalog of products
- An outline or more details regarding your services/products
- A whitepaper or article
It can be anything that is going to provide value to the individual that engages your call to action.