Offsite SEO is a much bigger process than onsite SEO. The entire objective of offsite SEO is to build inbound links to your website. Search engines rank sites through a variety of means but the most important metric of measurement is the number and quality of inbound links to your website.
Obviously, the more links to your site the better but... it is even more important to have inbound links from other sites that have high authority in search engines.
There are quite a few ways to build inbound links... The best way is to attract ORGANIC links (ones that are not paid for); it takes longer but will pay great dividends over time.
Some of the better ways are:
- Optimized News Releases (there are many resources for this)
- Blogging; really good content will eventually be linked to by other sites and individuals
- Posting your companies articles and news on high traffic platforms
- Creating quality resources for your line of business; by doing this, you become a thought leader in your field!
- Submitting your company and website to business directories
Keep in mind too, that we are living in a time of exponential change and as with everything else, there is a new and better way of doing things coming along every day!