A significant piece of the puzzle of getting your company's website found is onsite SEO. This is in the code, text and other items within your site that enable search engines to index your site.
Onsite SEO specifically consists of:
Keyword Strategy: The first and most important step is to identify what keywords will drive traffic to your site. These keywords is what you will write your content around with regard to your page titles, text and images on your site.
Use of These Keywords
Page Title- Your company's page title should be descriptive and no longer than 60 characters and include your best keyword or keywords.
Text on your site- The text on your site must contain the keywords you have identified. It is important to use these keywords early on in the text; the higher up on the page the better. In other words, the first two sentences of text on your site should be keyword rich.
Image tags- Search engines cannot "see" the images on your site. Skillful use of alt image tags enable the search engines to see what the images are. These tags also enable you to use keyword strategy as well.